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Яким має бути хороший логотип

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Наші симпатії

Яким має бути хороший логотип

         Яким має бути хороший логотип?

Логотип - це значно більше, ніж просто красива картинка, яку ви можете додати собі на сайт. Логотип - це серце вашого брендингу, яке відображає суть вашої компанії. Може здатися, що створювати логотипи дуже легко, адже вони маленькі й часто виглядають зовсім простими. Проте це не так. Хороший логотип потребує довгих обдумувань і креативноті.

Аби бути успішним, логотип повинен відповідати трьом основним критеріям:
- простота,
- універсальність,
- актуальність.

Логотип не повинен конкретно відображати, чим саме займається ваша фірма. Мисліть абстрактно та уникайте зайвих деталей. Для прикладу, згадайте легендарну емблему фірми Nike. Будучи надзвичайно простою, вона викликає асоціації з рухом і швидкістю - а це чудово підходить бренду спортивного одягу. Думайте про логотип не як про малюнок, а радше як про символ. Ваші потенційні клієнти мають бути в змозі легко його запам’ятати.

Для деяких компаній самої лише емблеми може бути недостатньо, аби вповні виразити ідентичність бренду. В такому випадку до логотипу можна додати назву та слоган фірми.

Аби логотип виглядав гарно, не бажано, щоб слоган займав більше місця, ніж назва компанії. Тому для нього краще використовувати менший і тонший шрифт. Окрім цього, назва та слоган мають бути вирівняні одне з одним, оскільки це створює природне відчуття гармонії. Висота емблеми не повинна бути меншою, ніж висота тексту.

Іноді вся різниця лежить у деталях. Спробуйте “погратися” з верхнім і нижнім регістрами. Традиційно, написи великими літерами створють враження авторитетності, у той час, як маленькі асоціюються з доступністю й невимушеністю. Однак текст у верхньому регістрі також можна пом’якшити, використовуючи світлі кольори.

Якщо ви бажаєте використати в логотипі рамку, обов’язково залиште достатньо вільного місця між нею та емблемою.

Хороший логотип має бути універсальним. Подумайте: чи не втратить він свою актуальність із часом? Також, пам’ятайте, що логотип буде використовуватися на багатьох різноманітних платформах, тож повинен бути однаково ефективним:
- чорно-білим,
- якщо кольори поміняти місцями,
- розміром із поштову марку,
- розміром із білборд.

Логотип завжди потрібно розробляти у векторі, аби зображення можна було “підігнати” під будь-який розмір.

Кольори та шрифти логотипу обов’язково мають відповідати специфіці вашої компанії. Яскраві кольори та декоративний шрифт підійдуть магазину іграшок, але аж ніяк не юридичній фірмі.

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