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Наші симпатії

Психологія шрифтів

Психологія шрифтів

Є багато різних елементів, які ви можете використовувати в дизайні, аби викликати бажані емоції в потенційних клієнтів: кольори, зображення та навіть просто їх розташування на сторінці. Однак не варто забувати про один елемент, силу якого часто недооцінюють - шрифт.

Обрані вами шрифти можуть кардинально вплинути на те, як аудиторія сприймає ваш дизайн. Різні види шрифтів викликають різноманітні (й часто - конкретні) думки, почуття й асоціації. Саме тому для створення успішних дизайнів важливо розуміти психологію шрифтів.

Невдало обраний шрифт може повністю змінити не лише вигляд макету, але й атмосферу, яку він передає. Ми підготували для вас коротку пам’ятку, що допоможе уникнути помилок.

 

Шрифти із засічками:

Шрифти із засічками вважаються класичними. Їх використання говорить про надійність і традиційність вашої компанії. Серед іншого, шрифти із засічками викликають такі асоціації:
- довіра,
- повага,
- авторитет,
- офіційність.

Шрифти із засічками чудово підходять для традиційних брендів та індустрій, як:
- фінансові компанії,
- юридичні фірми,
- страхові компанії,
- консалтингові компанії.


Шрифти без засічок:

Шрифти без засічок вважаються більш сучасними. Завдяки їхній популярності серед IT-компаній, вони також часто асоціюються з новітніми технологіями. Використання шрифтів без засічок говорить про:
- простоту,
- інноваційність,
- надійність,
- зв’язок із технологіями.

Такі шрифти ідеальні для:
- IT-компаній,
- брендів одягу,
- стартапів.


Рукописні шрифти:

Рукописні шрифти значно більш деталізовані, ніж попередні дві категорії. Вони також є більш елегантними й витонченими, а завдяки відтворенню рукописного стилю, створюють відчуття особистого спілкування. Залежно від конкретного шрифту, вони можуть бути веселими й сучасними, або ж традиційними й старомодними.

Використання рукописних шрифтів передає:
- елегантність,
- витонченість,
- креативність,
- традиційність,
- особистий підхід.

Рукописні шрифти - відмінний вибір для:
- гастрономічних компаній,
- дитячих брендів,
- ювелірних брендів.

В дизайні важливо враховувати всі елементи, що можуть вплинути на аудиторію. Тож уважно оберіть шрифт, що найкраще підходить саме вам!

 

 

10 заповідей використання шрифтів

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